Cingular Becomes AT&T From Monday On
Saturday January 13, 2007
Remember AT&T Wireless? It's coming back... Or it was never really gone. Cingular bought AT&T Wireless years ago but now, AT&T bought Cingular again and wants to give it the good old name. Starting Monday, Cingular will be renamed AT&T, backed by advertising campaigns depicting the notorious Cingular orange "X" logo morphing into AT&T'S even more notorious globe logo.
To current subscribers, that won't make a difference: You will be able to keep your current service plan. But for Cingular / AT&T, is the name change a smart move? Some industry analysts think it is not wise to change a hip name like Cingular for an old dusty brand like AT&T while others believe the older name will appeal to older consumers, the fastest growing market for cell phones.
So what about you? Which Brand Would You Rather Choose For Cellular Service?
Comments
WHAT ABOUT THE $10 DISCOUNT NOW IN FORCE WITH BELLSOUTH
AT&T never “bought” Cingular. SBC (who already owned half of Cingular) bought AT&T and took the company’s name, then they bought BellSouth (who owned the other half of Cingular), hence AT&T now has 100% ownership of Cingular.
The point is a company called “AT&T” never purchased a company called “Cingular”. If anything, SBC bought everybody.
And Cingular’s logo is known as the “Jack” logo since it’s a little man. Not the “X” logo.
God, is it too much to ask whoever writes this blog know a *little* bit about what they are talking about?
I’VE BEEN AN AT&T CUSTOMER SINCE 1996, I WAS JUST GETTING USED TO CINGULAR. WHAT’S GOING TO HAPPEN TO MY 4000 ROLL OVER MINUTES?