Report: Consumers Increasingly Embracing Mobile TV on Cell Phones
Thursday January 8, 2009
With the all-important Feb. 17, 2009 date quickly approaching for when the U.S. will switch to digital television (DTV) and rabbit ears will be retired, a new report says U.S. consumers are watching TV on their cell phones with increasing regularity.
Extensive market research released on Thursday from Qualcomm subsidiary MediaFLO USA reveals that users of its FLO TV service for cell phones are committing an average of 20 minutes per day to watching TV on their cell phones.
Image © MediaFLO USA
While the MediaFLO study only analyzed mobile television usage on its own FLO TV service, the new figures are in line with what you’d expect based on ever-changing technology and always-evolving consumer behavior.
Those 20 daily minutes on mobile phone TV approximately match the average amount of daily time U.S. consumers are talking on their cell phones, according to the CTIA’s semi-annual wireless industry survey.
MediaFLO says FLO TV especially saw mobile usage spikes during live events such as during the 2008 U.S. Open golf championship with Tiger Woods and Rocco Mediate, a dedicated Olympics channel on AT&T, live coverage of Hurricane Ike and on Election Day.
FLO TV is sold to consumers on the major cell phone service carriers (including AT&T and Verizon Wireless) in 65 major metropolitan areas nationwide including Atlanta, Chicago, Dallas, Las Vegas, Los Angeles, New York, Seattle and Washington, D.C.
MediaFLO says it will be expanding to Boston, Cleveland, Houston, Miami and San Francisco and will reach more than 100 markets in 2009. This report marks the first time MediaFLO has released FLO TV viewer usage data.
Extensive market research released on Thursday from Qualcomm subsidiary MediaFLO USA reveals that users of its FLO TV service for cell phones are committing an average of 20 minutes per day to watching TV on their cell phones.
While the MediaFLO study only analyzed mobile television usage on its own FLO TV service, the new figures are in line with what you’d expect based on ever-changing technology and always-evolving consumer behavior.
Those 20 daily minutes on mobile phone TV approximately match the average amount of daily time U.S. consumers are talking on their cell phones, according to the CTIA’s semi-annual wireless industry survey.
MediaFLO says FLO TV especially saw mobile usage spikes during live events such as during the 2008 U.S. Open golf championship with Tiger Woods and Rocco Mediate, a dedicated Olympics channel on AT&T, live coverage of Hurricane Ike and on Election Day.
FLO TV is sold to consumers on the major cell phone service carriers (including AT&T and Verizon Wireless) in 65 major metropolitan areas nationwide including Atlanta, Chicago, Dallas, Las Vegas, Los Angeles, New York, Seattle and Washington, D.C.
MediaFLO says it will be expanding to Boston, Cleveland, Houston, Miami and San Francisco and will reach more than 100 markets in 2009. This report marks the first time MediaFLO has released FLO TV viewer usage data.
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