Here's a niche offering: Consumer Cellular wants seniors aged 50 and over to use its low-cost, no-contract cell phone service.
Image © Consumer Cellular
As the official wireless provider of the AARP, Consumer Cellular says 80 percent of its customers are 50 or older. Consumer Cellular is a mobile virtual network operator (MVNO), which means it doesn't own its own spectrum or have its own network infrastructure.
Instead, Consumer Cellular buys minutes from the traditional cell phone carriers for resale to their niche customers.
Plans at Consumer Cellular start as low as $10 per month and go up to $60 per month for 2,000 minutes and 10 cents for each additional minute. A mid-range plan prices at $30 for 500 minutes with additional minutes running 25 cents each.
There are no roaming fees and no long-distance charges with Consumer Cellular. You can add a second phone to any plan for an additional $10 per month and share all the free minutes. The company, which describes itself as a wholesale wireless service provider, was founded in 1995.