The Kyocera Neo E1100 for U.S. Cellular has taken a page from Apple, which long ago realized that electronics can be sold in pretty colors and compelling designs even if their hardware and software guts aren’t innovative.
Instead of standing out in an inundated sea of cell phones on what’s inside the device, the Neo relies on three primary selling points: design, pricing and marketing.
Instead of standing out in an inundated sea of cell phones on what’s inside the device, the Neo relies on three primary selling points: design, pricing and marketing.
- The Neo’s blue “breathing lightpipe” is reminiscent of the breathing red stripe on the KITT car in the TV show “Knight Rider”.
An integral part of the Neo’s external housing, the lightpipe comes to life as calls or messages are received - The name “Neo” draws a movie reference from the Keanu Reeves character in “The Matrix”.
- U.S. Cellular is marketing the Kyocera Neo E1100 at the “recession-proof” pricing of $29.95 with a two-year service contract.
U.S. Cellular isn’t joking with its “recession-proof” pricing claim on the Kyocera Neo E1100.
While the price starts at the unimpressive cost of $159.95, agreeing to a two-year service contract brings the price down $130 all the way to a very budget-friendly $29.95.
Kyocera Neo E1100
Image © Kyocera WirelessFeature List
Memorable illuminated design with “breathing lightpipe” Glowing 2.2-inch QVGA internal display Internal display: 240x320 pixels with 262,000 colors Hidden OLED external caller-ID display External display: 16x104 pixels with one color 1.3-megapixel camera with dedicated side key GPS for turn-by-turn directions One-touch speakerphone Voice recorder Hearing aid compatibility: M3/T4 rating TTY/TDD support for the hearing impaired Picture caller ID Speaker-independent voice recognition Text messaging and instant messaging Voice memos Built-in user guide Predictive text-input software for rapid text entry Vibrating alerts USB connection 2.5-millimeter mono headset jack Mobile Web Supports multiple languages Comes with battery, travel charger and headset Ringtones, games, screensavers and wallpapers Stereo Bluetooth short-range wireless (i.e. for a wireless headset) Scheduler, alarm clock, calculator (tip and basic), timer, stopwatch, memo pad and world clock
Battery
You’ll neither jump for joy nor experience extreme disappointment when learning that the Kyocera Neo E1100’s rated talk time is an average of 4.17 hours.
Battery
You’ll neither jump for joy nor experience extreme disappointment when learning that the Kyocera Neo E1100’s rated talk time is an average of 4.17 hours.
Its rated standby time, though, is below industry average at up to 8.3 days if you’re not using the cell phone at all.
Size, Weight
The Kyocera Neo E1100 measures in at 3.52 inches by 2.05 inches by 0.66 of an inch (or 89.5 millimeters by 52 millimeters by 16.7 millimeters). The Neo weighs in at a very light 3.17 ounces (or 90 grams).
Differentiation in the Marketplace
The Kyocera Neo E1100 differentiates itself with its external “breathing lightpipe” design, GPS for turn-by-turn directions and an extremely low cost.
Your Two Cents: Have a comment or question related to this Kyocera Neo E1100 cell phone profile? Chime in on this thread!
Size, Weight
The Kyocera Neo E1100 measures in at 3.52 inches by 2.05 inches by 0.66 of an inch (or 89.5 millimeters by 52 millimeters by 16.7 millimeters). The Neo weighs in at a very light 3.17 ounces (or 90 grams).
Differentiation in the Marketplace
The Kyocera Neo E1100 differentiates itself with its external “breathing lightpipe” design, GPS for turn-by-turn directions and an extremely low cost.
Your Two Cents: Have a comment or question related to this Kyocera Neo E1100 cell phone profile? Chime in on this thread!
