While the LG enV 2 looks in its closed state as bland as popcorn tastes without butter, it flips open in the middle to become a more powerful force. A full QWERTY keyboard makes it ideal for fast text messaging and mobile email.
While the LG enV 2 touts a “larger” internal display screen size of 2.4 inches, the size still isn’t nearly as large, for example, as the 3.5-inch multi-touch screen on the iPhone 3G from Apple.
Also unlike the iPhone 3G or Samsung Instinct, the enV 2 doesn’t have a touch screen.
A decent camera does come with the LG enV 2, though, along with a music player and a microSD memory port for up to 8 gigabytes of storage.
At 5.3 hours, the LG enV 2 has a longer-than-usual rated talk time. At 4.23 ounces, though, the handset is a bit heavier than some might prefer.
With an online discount from Verizon Wireless, the LG enV 2 is priced very affordably.
LG has done the enV 2 right with 5.33 hours (or 320 minutes) of rated talk time. On the other hand, 520 hours (or 8.66 days) of rated standby time (when the phone isn’t in use at all) underwhelms.
The LG enV 2 measures in at 4 inches high by 2.13 inches wide and 0.65 of an inch in diameter. The phone weighs in at a slightly heavy 4.23 ounces.
Differentiation in the Marketplace
The LG enV 2 competes on price and features with other quick-messaging phones such as the AT&T Quickfire, Pantech Matrix C740, Pantech Slate C530 and Samsung A767 Propel.
On price, the LG enV 2 doesn’t beat most of them and some phones in this handset class. Moreover, neither does the LG enV 2 deliver one particular design or other market-leading feature where the handset can be exclusively differentiated.
While its advanced messaging features (like automatic text readout and message sort) have the right idea, the enV 2 hasn’t taken its marketplace differentiation far enough.
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