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Sony Ericsson W580i Walkman Cell Phone Review

Review: W580i is revolutionary, but does injustice to self with lack of branding

About.com Rating four out of Five

By Adam Fendelman, About.com

The Sony Ericsson W580i Walkman fitness phone from AT&T in white

The Sony Ericsson W580i Walkman fitness phone from AT&T in white

Image © Sony Ericsson
Cell phones today face cutthroat competition from a sea of handset makers. The healthy rivalry is ultimately a boon to the consumer because it forces device makers to evolve and innovate. This Sony Ericsson W580i Walkman cell phone review highlights one innovation in particular.

While phone makers often attempt to sell you on trivial trinkets and non-practical doodads in order to differentiate themselves, every now and then a phone delivers a legitimately novel and avant-garde “killer app”.
While features like a basic camera, simple video and voice recording, photo sharing and ringtones now come standard in most phones today, what about fitness?

Now that is currently a relatively untapped market for cell phones that has typically been satisfied through other devices or traditional gyms.

So what about embedding fitness functionality in your mobile phone? Now that’s novel – and the Sony Ericsson W580i Walkman has done it with relative ease and effectiveness.

Since I was specifically interested in reviewing this phone for its fitness applications, I’m focusing my analysis on that aspect of the W580i. The rest of what you’d expect in a modern-day phone is there as well (and it comes in black, white, pink and jungle green).

Identity Crisis

Before you tear into its fitness functionality, you may (or may not) notice one glaring element of criticism: Where’s the fitness? The relatively revolutionary technology embedded in this phone is unfortunately somewhat buried. If I were Sony Ericsson, I’d brand the W580i as a “fitness phone” on the box, on the manual and most certainly on the phone itself. Instead, it’s downplayed.

If you don’t buy the phone for this specific purpose, you may instead just happen to find it one day while scrolling through the phone’s menus or perusing the manual (which many people don’t do). If you weren’t sold on the feature in the first place, it may merely come to you a surprise perk later on. This is a mistake.
The Sony Ericsson W580i Walkman fitness phone from AT&T in black
The Sony Ericsson W580i Walkman fitness phone from AT&T in black
Image © Sony Ericsson
Not having the feature front and center is an injustice to itself. That said, here’s how to find it in case you didn’t know about it or couldn’t locate it. Click “Menu” from the main screen on the W580i, scroll down to “Organizer” (it’s the icon with the calculator and the calendar in the middle of the bottom row) and click “Fitness”.

Yes, you have now discovered the W580i’s interesting and practical fitness feature. Before you get started, though, make sure to introduce yourself to the W580i now that the W580i has introduced itself to you. In “Fitness” mode, scroll down to “Settings” and then “Personal Data”.

Enter your height, weight, year of birth and gender to improve its calorie-counting accuracy so the W580i can specifically customize itself to you. I don’t mind this one-time requirement and it’s simple to do. On the other hand, you’ll notice “Advanced Calibration” on that screen as well.

I’ve found that important for its distance calibration, but on the flip side, it’s somewhat cumbersome to request of a first-time user. The W580i will ask you to walk a “known distance” and then record how many yards you traveled. Because using yards instead of feet may be a bit boggling for U.S. customers, you’ll need to remember that there are three feet in a yard.

In addition to remembering some grade-school information, you’ll also need to locate a yardstick at home or some other measuring tool so you can assess how many yards you travel in the W580i’s requested sample walk. Not everyone has a yardstick at home, but hopefully you’ll clear this start-up hurdle.
Monitor Your Walking

Once you do, things get interesting. First, you’ll notice the W580i has a built-in pedometer. The “steps” feature counts your walking steps based on movement. If you just walk and hold the W580i still in your hand (which I initially did as a test), the steps might not register correctly. In fact, I initially thought the feature didn’t work.

If you correctly slip the W580i in your pocket and walk with a natural sway in your hips, though, it’ll register relatively accurately. So long as you have “step counting” activated, even if you forget about your W580i while it’s in your pocket or bag it will do its job to track your steps.

The walking feature measures your distance (again unfortunately in yards), the number of steps and how many calories you’ve burnt. You’re able to change certain unit settings – i.e. from kCalories to kJoules or miles to kilometers – but not yards to feet. This should be an option.

Track Your Running

Along with monitoring your walking, the running function is also based on the phone registering your movement. When you begin running, there’s a bit of a delay for the data measuring to kick in. When it does, it does with relative accuracy. This, of course, is all based on the human accuracy of your “advanced calibration” when you manually measured and input yards based on a known walking distance.
The Sony Ericsson W580i Walkman fitness phone from AT&T in black
The Sony Ericsson W580i Walkman fitness phone from AT&T in black
Image © Sony Ericsson
Results are recorded and shown to you in an archival fashion so you can see today’s walking data, information on all your running sessions and information on previous days and weeks. The running feature monitors your distance traveled, time traveled, average speed, maximum speed and calories burnt.

But the statistics monitoring becomes really impressive in the “Advanced” section of your “Results” page. This is a Java-powered application that requires a memory stick and connects to a mobile Web site.

Within this more graphical display, you’re hit with additional training data, eye-friendly graphs on up to 20 sessions, motivational medals to reward you for reaching your goals and fitness trivia.

Overall a Revolutionary Fitness Phone

From an overall fitness perspective, the W580i is genuinely innovative, practical and ultimately useful in support of a healthy lifestyle.

But the W580i could do more. The W580i doesn’t measure your heart rate. Heart rate is a critical element for many people who work out and closely monitor their results against their goals. This functionality could have been added with a chest strap that wirelessly communications with the W580i. Take note, Sony Ericsson. This is a missed opportunity. Continue reading on page two...

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